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FUELHOUSE is Cyprus' first ever luxury boutique fitness studio.

We worked closely alongside founders, Melanie Stephanidou and Natalia Stephanidou, to launch a brand new fitness studio in Cyprus which would disrupt the Cypriot fitness market and bring their vision to life.


We conceptualised, created, and grew a brand new Instagram channel to promote and educate on the benefits of boutique fitness studio training vs a traditional gym, as well as the five different workout styles on offer and what they entailed. We also developed a suite of educational Instagram stories and motivational quote assets to complement the branding found in the studio. 

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