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GRIT BXNG is a group boxing studio disrupting the New York Fitness scene. The studio includes a full liquor bar.

We developed the social media marketing strategy which included a number of events e.g. the GRIT Badass Challenge, which encouraged customers to take 10 classes in 14 days to win a bottle of champagne, entrance into the ‘GRIT Hall of Fame’ and an invitation to join the celebratory party.

We ran full social media management and community management across Instagram and Facebook. Over the space of 3 months, the Instagram following increased by 169%.

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