FUELHOUSE is Cyprus’ first luxury boutique fitness studio.

We worked closely with founders Melanie Stephanidou and Natalia Stephanidou to launch a new fitness concept that would disrupt the Cypriot fitness market and bring their vision to life.

We conceptualised, created, and grew FUELHOUSE’s Instagram presence—educating audiences on the benefits of boutique fitness training versus traditional gyms, and showcasing the five unique workout styles on offer. We also developed a suite of educational Instagram Stories and motivational quote assets to complement the in-studio branding and build an engaged digital community.