GRIT BXNG is a disruptive group boxing studio in New York City—known for its high-energy classes, bold brand identity, and in-studio liquor bar.

We developed and executed GRIT BXNG’s social media marketing strategy, including the creation of community-focused campaigns like the GRIT Badass Challenge, which encouraged members to complete 10 classes in 14 days to win a bottle of champagne, secure a place in the GRIT Hall of Fame, and attend an exclusive celebration event.

We led full social media and community management across Instagram and Facebook. Within three months, the studio’s Instagram following grew by 169%, building a highly engaged and loyal digital audience.